The success of a roofer depends on the satisfaction of their customers. To satisfy customers, a roofer needs to know exactly what their clients want and need. This involves getting detailed accounts from the customers as well as having a broader sense of the industry trends. Knowing what to offer your customers, will help keep you ahead of the competition. When it comes to knowing what customers want from their roofers, homeowners have identified three top responses; education, budget help, and value pricing.
- Quotes and Research: the majority of homeowners do not conduct any research before getting a roofing project done. 33 percent have admitted not doing any research at all though. This means that educating your customers is an important task for any roofer that wants to be successful. Do not assume that they are aware of all the facts involved with roofing projects, and be prepared to educate them so they can make informed decisions regarding their investment. This ensures you earn their trust and their business.
- Budgeting: Considering that minimal research is done, it is also safe to assume that little budgeting has been done either. 75 percent of homeowners do not budget for roofing projects and end up requesting and accepting quotes that are too high. In some cases, a person needs an immediate solution so a budget may not be an issue, but when there is time for a restoration project, customers need to be educated about potential costs so as not to waste time or money. To gain a competitive advantage start offering rebates and discounts as well as consider offering financing.
- Value pricing: One of the top reasons a roofer is ultimately selected is the pricing. Along with having personal references, customers prefer contractors with value pricing. Praise from previous customers as well as a solid online presence with reviews and ratings boost your reputation. Being able to provide these top-rated services at an affordable price only solidifies your position. Many homeowners only get one quote before starting a project, so you need your quote to make an impression every time. Be clear and precise with your pricing, breaking down all elements involved with the roofing process.